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Marketing 101: Identify Your Target Customer
Buyer Persona Basics
What is a Buyer Persona & Why Does it Matter?
How Many Personas Do I Need?
Buyer Persona Data Collection & Management
What Information Do I Need to Create My Buyer Persona?
A Word on Data, Customer Care, and Your Business Reputation
How Do I Gather Information for my Buyer Persona?
Organizing Your Data
Putting Your Data to Work
Build Your Personas
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Build Your Personas
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