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10 Seats Available Per Group
Only One Company Per Industry, Per Group
(Non-Competitive)
About the Course
There’s a lot of “noise” in small business communications. One tried and true method to bolster the credibility and visibility of your business is to engage with local and national media, influencers, and social outlets. Where advertising dollars only work as long as you are spending the money, public relations continues to contribute to your brand over a longer period for less monetary investment.
As a small business owner, it can be hard to know how to establish and leverage a relationship with the media.
- How do you engage with these media outlets?
- How can you become the go-to resource for various media outlets for your industry?
- How can you make your business stand out from the crowd?
- How do you write a press release?
- How do you leverage PR to drive traffic to your website?
- How do you leverage PR to drive sales?
- What’s the difference between pitching news media, bloggers, podcasters, and influencers?
This four-week live course will be taught by a 17-year public relations veteran, award-winning communications professional, and former business features reporter.
We’ll have a two-hour group coaching session once every week for four weeks. By the end of the four weeks, you will:
- Create a segmented media list that fits your brand goals including news outlets, blogs, podcasts, and influencers.
- Learn to pitch media outlets.
- Create pitch templates for different media types.
- Learn to write a press release with confidence.
- Learn how to handle media interviews.
- Learn how to leverage keywords in your press releases to boost your SEO.
- Create six press releases to release over the next year.
- Create a press release template for future use.
- Discover tools to manage your public relations strategy.
This course is offered live once per year, and seats are limited!
Who will benefit from this program?
- Small business owners and their employees.
- Marketing professionals looking to expand their skills in public relations.
- College students and recent graduates.
- Non-profit professionals
Four Week Group Coaching Experience: $1250
About the Coach: Erika Heeren-Moon
Erika Heeren-Moon is a communications professional with nearly two decades of experience. She has worked in different areas of communications with a small business focus as an agency owner, consultant, publicist, and a freelance writer.
In addition to running a boutique marketing agency, Heeren-Moon has served as an instructor for SCORE and the Small Business Administration - creating and teaching a new digital marketing curriculum for small businesses for the Treasure Valley, Idaho chapters. She has served as a business mentor for SCORE and the Institute for Veterans and Military Families at Syracuse University. Currently, Heeren-Moon is the President-Elect for the American Marketing Association, New Jersey Chapter.
In 2020, Heeren-Moon published a book of interviews, First Dollar Feeling: Stories from the Trenches of Small Business. First Dollar Feeling explores the real-life stories of nine different American business owners. Each entrepreneur shares the unfiltered account of their struggles, triumphs, and what they’ve learned along the way. The book is designed to be a life preserver for the overwhelmed business owner looking for tested, innovative, and actionable strategies to navigate the uncertain world of entrepreneurship. From marketing strategies and advice on funding to surviving a recession and reinventing a business model – First Dollar Feeling provides the opportunity for small business owners to learn from the people who have been where you are today and found a way to succeed.
In 2021, Heeren-Moon transitioned from fractional marketing to communications research with a business focus at Georgetown University. Heeren-Moon is currently pursuing her Masters degree, with the intention of completing a Ph.D/JD in communications policy.
Heeren-Moon has a specific focus on emerging technology and business - currently exploring the implications of virtual reality technology in business, politics, and general public welfare. Heeren-Moon also serves as a research assistant on a National Science Foundation grant in collaboration with Virginia Tech, exploring the policy implications of spectrum sharing on the 12 GHz radio frequency band. Past research projects include the development of a formula to calculate return on investment for emerging technology acquisitions for the Department of Defense.
Heeren-Moon also serves as an editor for GNOVIS, the academic journal of the Communication, Culture and Technology program at Georgetown University’s Graduate School of Arts and Sciences.
In 2022, Heeren-Moon released The First Dollar Feeling Business Planning Workbook as a complement to First Dollar Feeling. The workbook is designed to help entrepreneurs to gather their thoughts, identify their goals, and help them create a plan for success on their terms.
Erika Heeren-Moon has been featured on Inc.com as one of the “10 Top Women in Content Marketing in 2019.” Heeren-Moon is the recipient of a Women in Content Marketing Award (2019), an Idaho Business Review Women of the Year Award (2019), a 2016 Idaho Press Award (New Release Division), and a 2011 Design Award for Best Special Section from Local Media Association (formerly Suburban Newspapers of America).
Reviews for Erika Heeren-Moon
About the Course
There’s a lot of “noise” in small business communications. One tried and true method to bolster the credibility and visibility of your business is to engage with local and national media, influencers, and social outlets. Where advertising dollars only work as long as you are spending the money, public relations continues to contribute to your brand over a longer period for less monetary investment.
As a small business owner, it can be hard to know how to establish and leverage a relationship with the media.
- How do you engage with these media outlets?
- How can you become the go-to resource for various media outlets for your industry?
- How can you make your business stand out from the crowd?
- How do you write a press release?
- How do you leverage PR to drive traffic to your website?
- How do you leverage PR to drive sales?
- What’s the difference between pitching news media, bloggers, podcasters, and influencers?
This four-week live course will be taught by a 17-year public relations veteran, award-winning communications professional, and former business features reporter.
We’ll have a two-hour group coaching session once every week for four weeks. By the end of the four weeks, you will:
- Create a segmented media list that fits your brand goals including news outlets, blogs, podcasts, and influencers.
- Learn to pitch media outlets.
- Create pitch templates for different media types.
- Learn to write a press release with confidence.
- Learn how to handle media interviews.
- Learn how to leverage keywords in your press releases to boost your SEO.
- Create six press releases to release over the next year.
- Create a press release template for future use.
- Discover tools to manage your public relations strategy.
This course is offered live once per year, and seats are limited!
Who will benefit from this program?
- Small business owners and their employees.
- Marketing professionals looking to expand their skills in public relations.
- College students and recent graduates.
- Non-profit professionals
Four Week Group Coaching Experience: $1250